2024 Highlights: A Year Of Growth.
Hello, SBA Fam!
The SBA team and I are feeling so grateful for all of YOU - the heart and soul of Skin Balm Apothecary. This year has been one for the books, filled with exciting updates, meaningful moments, and some big milestones for our small but growing business.
2024 Highlights
- New Product Launches: From the Renew Cleansing Oil to our highly requested Refresh Dry Shampoo, we’ve loved seeing how these products have become part of your routines.
- Upgraded Favorites: We refined The Eye Balm™ with a softer formula option and improved the Clarifying Cleanser pump for a smoother, mess-free experience.
- More Sampling Options: We made it easier for you to try before you buy with new sample sizes of best-sellers like the Awake Coffee Serum, Blue Tansy Ultra-Rich Moisturizer, and Daydream Mineral SPF.
- Community Connection: This year, we launched our private, women-only SBA Facebook group. It’s been such a joy connecting with you on skincare tips, holistic living, and even personal moments - like when I shared my medium-depth chemical peel journey (hello, snake-peeling footage!) and my experiences with other skincare treatments. We also had the joy of traveling to several events to host SBA pop-up booths, where we loved connecting with our amazing SBA family-both current and new fam members!
- Seasonal Favorites: The Pumpkin Spice Mask made its return in autumn, along with fall and winter inspired DIYs and ferments.
- New and Improved DIYs: Just a few include flaxseed hair gel, clarifying hair rinses, mosquito repellant, and kombucha vinegar fire cider.
- Team Growth: This year, we’ve taken our marketing efforts to the next level by bringing on an email marketer to help us connect with our community even more effectively.
- Educational Blogs: The team and I created a collection of in-depth blogs covering everything from oil cleansing basics and the difference between moisturizers and balms to holistic acne care, natural retinol sources, and transitioning to shampoo bars. We also explored topics like your acid mantle, mineral SPF facts, red raspberry seed oil, and complete skincare routines by skin type.
- Newsletters: We sent out over 110+ email newsletters to our SBA subscribers, and many, many texts! We loved gifting you with special and exclusive discounts and offers.
- Formulations: 2024 marked a very exciting year of new formulations for soon-to-be-released products in 2025. I have been working on some of the most intricate and detailed formulates to date, and I cannot wait to share the labor of love! I think you will love what's coming...
- Blog: This year, we released over 50 blogs, covering everything from skincare tips and product insights to household cleaning DIYs to delicious holistic recipes and so much more!
- Website: Our website underwent an exciting transformation this year! We introduced new features designed to make browsing and shopping easier for you. We also enhanced many of our product pages with detailed information to provide you with the knowledge you need to make informed, confident decisions when choosing to purchase from us. Every update was made with you in mind!
On a personal note, our SBA family grew in the sweetest way this year. I welcomed my second child, baby Salem, into the world. He’s a precious reminder of growth, new beginnings, and the joy that drives everything we do, both as a family and at SBA.
Be on the lookout for details about what we have planned for 2025... You're not going to want to miss it!
Thank you for growing with us this year and for being the heart of the SBA community. We’re so excited for all that’s to come in 2025, and we can’t wait to share it with you.
With love,
Chelsea & the Skin Balm Apothecary Team