SBA Serum Guide: Choose The Right One for Your Skin Goals

Let's chat SBA's facial serum options.

We often get asked how to choose the best facial serum to address your unique skin goals and type. So, to make the decision easier for you, we’ve created this simple yet detailed guide to help you compare our incredibly powerful, herb-packed serums side by side. Let this be your go to resource for finding the perfect facial serum for your skin!

Each of these serums is handcrafted with organic, nutrient-dense herbs and botanicals designed to support your skin’s unique journey. While they do serve different purposes depending on your skin goals and needs, they all share the same basis of being gentle and hydrating.

As someone with dry and occasionally sensitive skin, I (Brier) personally use all three serums interchangeably. My skin type allows for it. However, if I get a breakout, I'll use the Purifying Serum for a while, or if I notice my eye area is dry and dull, I'll spot treat with the Awake Coffee Serum. If I notice a psoriasis patch surfacing, I'll use the Firming Serum.

However, many of our SBA family members find that their skin really thrives when they use one of our serums to target their specific needs. And remember, we’ve got sample sizes for all our serums, so you can try them out before committing and feel good about your choice

 

Firming Serum

Formulated For:

• Aging skin, fine lines, and wrinkles.
• Sun-damaged skin (hyperpigmentation, loss of elasticity)
• Skin concerns like rosacea and other sensitivities 
• Dry or dull skin lacking radiance
• Premature aging (early signs of sagging or uneven tone)
• Mature skin

Key Ingredients & Benefits:

• Carrot Seed Oil (Organic): Helps regenerates skin tissues and promotes healthy cell turnover while protecting against environmental stressors. Very rich in Vitamins A, B, C, D, E, and F, which are essential for cellular repair. This facial serum is a powerhouse for combating dull, damaged, and aging skin.
• Helichrysum Essential Oil (Organic): Otherwise known as the “immortal flower,” this special oil is known for reducing the appearance of wrinkles, scars, and sunspots while improving skin elasticity. It’s also very beneficial for aiding redness which can make it suitable for rosacea prone skin types.
• Rosehip Oil (Organic): Deeply hydrates dry, sensitive, and/or mature skin. This delicate oil is packed with essential fatty acids and natural Vitamin C, so it helps fade scars and dark spots while improving overall skin texture.
• Frankincense Essential Oil (Organic): This oil is famous for supporting healthy skin cellular function and fading hyperpigmentation. It is even known for smoothing uneven skin tone.
• Australian Sandalwood Essential Oil (Organic): Praised for its anti-inflammatory and calming abilities, this underrated oil helps to soothe red skin, reduce irritation, and promote a smoother, more even complexion overall.

Targets:

• Signs of aging, such as fine lines, wrinkles, and sagging.
• Sun damage, including dark spots and uneven skin tone.
• Loss of elasticity and dullness.
• Early signs of premature aging
• Reducing skin inflammation like redness and other skin sensitivities. 

Why Choose This Serum?
If your skin feels dull, has visible signs of aging, has sun damage, or is inflamed and irritated, this serum may help you. It works to restore vibrancy, elasticity, and provide deep, gentle hydration. 

Read reviews.

Awake Coffee Serum

Formulated For:

• Tired and dull skin needing a boost!
• Puffy or dark under-eye areas
• Enlarged pores and uneven texture
• Dehydrated skin
• Sensitive skin

Key Ingredients & Benefits:

• Cold-Pressed Virgin Coffee Oil (Organic): The addition of organic Kona coffee in this serum not only makes it smell heavenly, but caffeine is known to stimulate blood circulation, reduces puffiness, and tighten skin and pores. It’s especially effective under the eyes to combat dark circles and morning puffiness, which is why we offer it in a bundle with our Reusable Eye Masks.
• Camellia Seed Oil (Organic): A very lightweight, fast-absorbing oil that softens and hydrates the skin without leaving a greasy or heavy residue. This oil is amazing for sensitive skin and is packed full of soothing antioxidants. 
• Sea Buckthorn Oil (Organic): VERY rich in omega fatty acids and Vitamin E. This oil targets skin barrier repair which helps to reduce redness while hydrating deeply. Super beneficial for dry and sensitive skin types.
• Indian Gooseberry Oil: A super-source of natural vitamin C that boosts collagen, protects against free radicals, and enhances overall skin radiance.
• Tamanu Oil (Organic): Famous for its anti-inflammatory properties. It repairs damaged skin cells, calms irritation, reduces redness, and helps to brighten the skin.

Targets:

• Dark circles and puffiness under the eyes
• Uneven texture and enlarged pores
• Dull or tired skin needing a radiant boost
• Redness snd/or irritation

Why Choose This Serum?
Perfect for starting your day with a lightweight, brightening serum that tightens and brightens skin while minimizing puffiness. Works extremely well for those with sensitive skin!

Read reviews.

 

Purifying Serum

Formulated For:

• Acne-prone, oily, and/or combination skin
• Red, inflamed, or irritated skin
• Scarring from acne or blemishes
• Those with recurring blackheads or clogged pores
• Skin irritation, itchiness, and redness.

Key Ingredients & Benefits:

• Jojoba Oil (Organic): Balances oil production by mimicking the skin’s natural sebum. Provides lightweight hydration without clogging pores.
• Calendula Herbal Oil (Organic): Extremely soothing. Helps to calm inflammation and irritation, making it ideal for sensitive, inflamed, and acne prone skin.
• Tea Tree & Lemongrass Essential Oils (Organic): Potent antibacterial and antifungal properties help fight acne-causing bacteria, reduce blackheads, and prevent breakouts.
• Clary Sage Essential Oil (Organic): Reduces redness and helps regulate oil production - especially in combination or oily skin types.
• Lavender Essential Oil (Organic): Soothes redness, itching, and inflammation while promoting skin regeneration.

Targets:

• Acne, blackheads, and blemishes
• Redness, itching, or inflammation from acne
• Scarring from past acne or breakouts
• Oily T-zone or combination skin issues
• Prevention of acne

Why Choose This Serum?
This is your go-to serum if you struggle with acne, oily skin, or occasional breakouts. It balances, soothes, and nourishes without clogging pores. The antibacterial properties help keep your skin clear!

Read Reviews.

 

Quick Comparison Chart

Serum	Skin Concerns	Key Benefits	Best For
Firming Serum	Aging gracefully, dullness, sun damage, loss of elasticity	Regenerates skin, smooths fine lines, fades sunspots, deeply hydrates	Dry, mature, sun-damaged, or rosacea prone skin.
Awake Coffee Serum	Tired, puffy, dull skin, enlarged pores, aging gracefully	Tightens skin, minimizes pores, reduces puffiness, boosts radiance, protects with antioxidants.	Dehydrated and dull skin needing a brightening boost.
Purifying Serum	Acne, oily skin, redness, inflammation, scarring	Balances oil, fights acne-causing bacteria, reduces inflammation, provides lightweight, non-comedogenic hydration	Combination, oily, or acne-prone skin

 

I hope this guide has been useful to you in your natural skincare journey. We're here to help you along the way!

 

With care, 

Brier C.